Here at Philip James we are celebrating our 12 month anniversary of launching in the Denton and Audenshaw areas. Founder of our one-year-old Denton office, Franca Carbone, talks about her first year in business…
How has your first year been?
I can’t believe how quick this year has passed. We are absolutely delighted with how the first 12 months have gone. It has been a fantastic year for Philip James in Denton; we have been successful because of the level of knowledge and service we offer. Many of my clients are recommending me to their friends or family which is a testament to the level of service they have received.
How are you finding the Denton property market?
2013 has already started strongly for us. We have exceeded our own expectations on the number of instructions we had during the first few months of the year, and around 50 per cent of that stock is already sold, subject to contract. I guess this proves the theory that you don’t necessarily need a high-street presence to be successful. We now have a large healthy database of people looking to buy in the area and our sales rate is exceptional. 80 per cent of our new instructions are sold, subject to contract within 12 weeks and 62 per cent within eight weeks.
AHEAD OF THE GAME: The percentage ratio of properties sold in M34 to new instructions in Q1, 2013
Have you had any challenges in your first year?
It was initially a challenge facing some of the more established estate agents in Denton and people asked me, ‘how can you sell properties without having an office in Denton?’ But we overcome this as soon as people meet me or one of the team. We are passionate about getting our clients the results they want, while realistically managing their expectations. Our success speaks for itself. Since we started in M34 we have achieved an average of 96.6 per cent of asking prices when the industry average is running currently at around 93 per cent. We can prove how successful we really are by our track record.
Any advice for those putting their property on the market?
We are always looking for new buyers and sellers and offer a free valuation to anyone interested in selling their property in the area. If you are looking to sell, I am more than happy to visit your home to run through our services and fees and show you what we can do for you. There is absolutely no obligation! Our service is not only very personal, but our fees offer extremely good value. We pass on our lower cost overheads to our customers. It’s a win- win for both parties.
Philip Nolan, CEO of Philip James
“We are absolutely delighted with our progress in the Denton area. It was a brave move as we do not have an office in the area. People love Franca and her team because they not only know the area but offer a fantastic service. We are extremely excited with our plans for the future.”
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Looking to sell your property? Call Franca on 0161 431 5556 or 07867 904 042